In a year when AI, CTV, and Retail Media Networks are grabbing headlines, you might assume that traditional marketing is fading fast. Not so, says the 2025 Nielsen Annual Marketing Report—and if you're a marketer at a business, nonprofit, or an agency partner serving these groups, the findings are … Read more about 2025 Nielsen Annual Marketing Report Reveals a Surprising Shift Toward Traditional Channels—Here’s What Marketers Need to Know
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How to Get Your Nonprofit Mailing Permit in the US
If you are a US nonprofit, you can qualify for nonprofit mailing privileges set by the United States Postal Service (USPS). This is the best deal offered to any industry in the US, and part of the reason why nonprofits are so successful with their direct mail programs. This includes special … Read more about How to Get Your Nonprofit Mailing Permit in the US
Direct Mail Costs Made Easy – How To Understand Direct Mail Pricing
Sometimes, the first question we are asked by marketers isn’t about how Postalytics can streamline and automate their direct mail, how we can help them analyze what’s working and what isn’t working, or how their direct mail program can plug into their CRM or tech stack. Often, they want to learn … Read more about Direct Mail Costs Made Easy – How To Understand Direct Mail Pricing
7 Effective Broadband Marketing Strategies in 2025
The broadband business is cutthroat. Whether it’s new regulations, increasing competition or a renewed focus on security, marketing broadband as an Internet Service Provider (ISP) requires creative and effective strategies. As a direct mail automation tool, we work closely with … Read more about 7 Effective Broadband Marketing Strategies in 2025
Simplify Your Direct Mail Budgeting with Direct Mail Credits: A Marketers Guide
Direct mail remains a powerful marketing channel, but managing campaign budgets and tracking return on investment can be challenging. One innovative solution that's transforming direct mail budgeting is the use of direct mail credits – a system that helps marketers streamline costs, simplify … Read more about Simplify Your Direct Mail Budgeting with Direct Mail Credits: A Marketers Guide
Direct Mail For Nonprofits: Advantages and Best Practices
Your donors get thousands of emails. They are possibly subjected to countless social media campaigns. In this case, do you think relying solely on digital campaigns is your best bet? After helping thousands of nonprofits with their direct mail, we know one thing—reliance on one channel never … Read more about Direct Mail For Nonprofits: Advantages and Best Practices
How to Sell Direct Mail To—and Create Great Campaigns for—Your Clients
Are you trying to incorporate direct mail marketing for your clients? With the modern marketing campaign focused on the digital, like social media, internet advertising and email marketing, it can be difficult to convince your clients to move forward with direct mail. It might be seen as … Read more about How to Sell Direct Mail To—and Create Great Campaigns for—Your Clients
10 Things Digital Marketers Should Know About Direct Mail
It’s not uncommon for a digital marketer to steer away from direct marketing. But consider this – direct mail receives the highest ROI of 112% across all marketing channels, including SMS, email, and paid search. Should you then pick one over the other? No. Instead, savvy marketers create a … Read more about 10 Things Digital Marketers Should Know About Direct Mail
